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The Paddle modal says "Total after trial $594.00" in its order summary for me. This is Pro (which OP also mentioned in their comment).



Hmm which OP do you mean? I was referring to karaterobot's original/top-level comment, where afaik they didn't specify.

From context though, it sounds to me like maybe they meant to look at the trial for Premium (i.e. personal use) but accidentally started checkout for the Pro version. I wonder if just hopping into the free sandbox might have been a better fit for what they wanted to do.

Anyway, if others find Paddle's free trial / checkout copy problematic, or have other changes to recommend, just let me know.


> the trial for Premium (i.e. personal use) but accidentally started checkout for the Pro version

It doesn't seem very clear on the pricing page that Pro is for professionals; this is mentioned in the copy, but deemphasized there (smaller, low contrast type between black-on-white title and feature bullets). Until I read the passage I quoted I did not realize there was such a distinction, and it wasn't till I went back and looked hard that I spotted the copy that clarified it.

You already have a "For Advisors" page on the site. If Paddle makes it straightforward, perhaps consider listing the Pro plan there and just Basic and Premium on the main plan page, or something like that, and have some sort of secondary CTA (eg "Looking for personal/advisor plans?") on both, to help redirect folks who end up in the wrong place.

Or something like that, anyway - I think the root cause here is that you're addressing two separate markets that have separate sets of concerns and cost expectations, but aren't always being intentional and specific about which of those markets you're addressing at any one time. Due to this you're inadvertently violating one market's expectations with another market's offer, in a way that isn't deliberately shady but shares enough commonality with a pattern that is shady that it takes care to distinguish what's actually going on.

edit: You might also and more simply consider renaming the "Pro" plan; that word doesn't mean very much these days. If it was called something like "Advisor", I doubt anyone would've turned a hair at the price; a name like that does much more to help me as a potential customer understand whether or not this plan is meant for me.


Renaming Pro to Advisor sounds like it could be an efficient way to remove any possibility of confusion. Thanks!


Ah yes it was a different person who pointed out Pro. Dunno what karaterobot clicked but judging by the number it was probably pro.

Paddle looks pretty normal to me but I think some people find that norm offensive. "Free trial then we auto charge you" definitely feels a bit dark compared to, say, "Free trial then we put you back on basic". I think that would be good for Paddle to consider.


Yeah I could see that being a nice option to grant the user during checkout.

I guess another workaround for now would be to start the trial then cancel right away -- should have the same effect I believe.




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