It sounds like Elon had the domain and it was burning a hole in his pocket. That's the only explanation, honestly.
Twitter as a brand becomes less valuable the more he alters it, since he's such a polarizing figure, so changing the brand to break continuity seems pretty counterproductive. It just reminds people that Elon is still fiddling with it.
> It sounds like Elon had the domain and it was burning a hole in his pocket. That's the only explanation, honestly.
I think he just thinks heβs getting his revenge and that everyone will see how his terrible idea of x.com was actually genius back in the day. Like a particularly expensive midlife crisis. A bit like some dudes who start playing guitar because they could not back in the day, when it was a useful tool to make friends and look cool.
Twitter as a brand becomes less valuable the more he alters it, since he's such a polarizing figure, so changing the brand to break continuity seems pretty counterproductive. It just reminds people that Elon is still fiddling with it.