> He made electric cars sexy. They were decidedly unsexy before he bought Tesla.
What Musk did was show the oil addicted automakers that EV's are both practical to manufacture and own. Using the word sexy to describe machinery and inanimate objects in general is just weird and I consider it the peak of marketoid speak.
There's a good reason why they started with sports cars and luxury sedans. And showing how ridiculously fast it could accelerate was a big part of Musk's marketing.
What Musk did was show the oil addicted automakers that EV's are both practical to manufacture and own. Using the word sexy to describe machinery and inanimate objects in general is just weird and I consider it the peak of marketoid speak.