Simple, Hetzner mainly operates on Germany, the people are mostly Germans, and they automate the stuff to a point a small team could manage it well even if not remotely, so they have less cost on human resources.
> Simple, Hetzner mainly operates on Germany, the people are mostly Germans, and they automate the stuff to a point a small team could manage it well even if not remotely, so they have less cost on human resources.
I feel like there might be more to it, especially considering the situation with electricity prices in some places in EU recently.
I used (and still use) a Lithuanian platform called Time4VPS which was cheaper than Hetzner previously, yet had to increase their prices somewhat for that reason. Now only some of their plans are competitive with Hetzner, while Hetzner also provides some managed services as well.
And yet, I can't help but to wonder why they don't give in to the desire to maximize profit margins, like happened to say Scaleway (good platform, but as expensive as DigitalOcean).