How did the e-bike pioneer VanMoof go bankrupt, even as the market boomed?

[rntn]

https://techcrunch.com/2023/07/18/from-vanmoof-to-vanpoof-how-did-the-e-bike-pioneer-go-bankrupt-even-as-the-market-boomed/

[BA4gDY-cqjsEPWn]

> “VanMoof focused on marketing and spent big, but forgot to think about supply chain and unit costs. I hear they sat on a lot of faulty stock and over-ordered after the Covid delays.”