I think I basically agree with you. And this example is pretty benign — I'm not actually meaning to criticize anyone here.
However I will not that the author in question refers to himself as "Rick Branson", and the article title is "10 Things I Hate About PostgreSQL". So I think it's just the person who made the link who is being a bit cheeky.
They may have simply been intending to be relatively formal as a mark of respect. (there's enough language and culture dependencies in how one decides such things that 'may' is very much load bearing in that sentence, mind)
Certainly it wouldn't've occurred to me to think it was the businessman rather than a name collision.
But, eh, agreed on tangent, and I'm not intending to criticise either.
However I will not that the author in question refers to himself as "Rick Branson", and the article title is "10 Things I Hate About PostgreSQL". So I think it's just the person who made the link who is being a bit cheeky.
My comment was going off on a wild tangent. :)