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I fear I may be a different kind of chap than Mr. Gundotra, but if my friends were posting on Google+ then I don't think they'd be sharing tips on the best microwave to buy.

I don't really understand why Google+ is so stagnant. I know I'm not attracted to it as no one I'm interested in posts there. I guess this is a classic (lack of) network effect. There's nothing much wrong with the interface, but with no reason for me to visit I can't see it going anywhere.

Most damningly I do not know a single person in the real world who is also on Google+ and has posted more than once. A few have signed up after I nagged them, posted once and then given up, but the majority have not even got that far.

Google need to find a feature that attracts users to Google+ in the first place. So far I can't name that.



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