For a sense of scale, if an advertiser came to my adtech platform and said they want to spend $20k, we’d tell them to return when their budget is 5x larger.
Small advertisers get screwed because they lack the technical expertise to understand the complexity of adtech platforms. Those complexities provide huge power and value to people who know what they’re doing, but also cause huge problems for advertisers.
I don’t know what happened in this case unfortunately.
Small advertisers get screwed because they lack the technical expertise to understand the complexity of adtech platforms. Those complexities provide huge power and value to people who know what they’re doing, but also cause huge problems for advertisers.
I don’t know what happened in this case unfortunately.