How about the more general anti-ownership digital economy? When (legal) digital distribution of music was new, I remember how Apple's decision to distribute DRM-free MP3s in the iTunes store was hailed as a great success. Fast forward to today, where most music listeners are using (and paying for) platforms like Spotify, where they don't own the music they listen to. So it looks like the majority of people don't really care for owning the media they pay money for, or have gotten used to the "rent model" and will gladly trade convenience for ownership.
