On: How will ATSC 3.0 transform TV advertising?

[babypuncher]

That second group still uses TVs, but they don't watch OTA TV. They use streaming services.

[m_myers → babypuncher]

Or they use a device like a Tablo to get free OTA TV with all the advantages of streaming to devices, no subscription needed. I've done this for several years. I can be out working in the yard and pull out my phone to watch couple minutes of a football game on ABC or whatever, as long as I'm in WiFi range.

[asveikau → babypuncher]

That's true, I do a lot of that myself but somehow I overlooked it in my description.

For me the larger screen provides a social aspect, it's something to do with family or with guests, vs. consuming alone on a phone.

[hn8305823 → babypuncher]

Or, when they do watch live OTA programming they do it via a streaming service like Hulu+/YoutubeTV