Depends on what you want. If you want reach, then you have to go where the eyeballs are.
If you don't want to deal with platform churn, then just build on a platform that you control (website).
For a select few, it's possible to do both at once.
Depends on what you want. If you want reach, then you have to go where the eyeballs are.
If you don't want to deal with platform churn, then just build on a platform that you control (website).
For a select few, it's possible to do both at once.