Outside the US it was quite possible to make decent sums pre-smartphones, however, there was an art to getting your foot in the door, but that was less work than the marketing now needed to stand out among the vast competition.
Generally the hardware makers are getting screwed too. Only Apple aren't because they also own their ecosystem and exercise enough muscle to scare operators.
Generally the hardware makers are getting screwed too. Only Apple aren't because they also own their ecosystem and exercise enough muscle to scare operators.