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I believe the specific problem they've claimed before is they'll be banned from the Apple App Store if they do that.



Twitter and Reddit both still exist on the app store.


Having seen this from the inside, well known platforms get more forgiving treatment from app reviewers even if policies are nominally the same for all apps. If Tumblr launches a new or heavily redesigned app and they have adult content, the review process may block it even if Reddit's app has similarly graphic content.


Oh, I know. But they are correct that the policies state that this is the case, even though Tumblr does still have quite a bit of porn, both compliant and not.




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