When we went to MYGOSSCON, we didn't expect anything at first. We expected to come back six to eight months later and re-evaluate. We spent about $1.5k (total) on the booth plus the productivity cost. We walked away with leads that turned into $5k in sales right away, and we still aren't into the 6 month timeframe. Moreover, some of our efforts have paid off in the sense of network connections helping us more effectively market LedgerSMB to Malaysian businesses (strange since MYGOSSCON is strictly public sector).
We are now three months in and have received occasional boosts from it, but these haven't been quantifiable yet. So while it really helped... it remains too soon to tell how well it will pay off. Only 3x? More?
We are now three months in and have received occasional boosts from it, but these haven't been quantifiable yet. So while it really helped... it remains too soon to tell how well it will pay off. Only 3x? More?