There are two things that needs to be defined here (Well three if you include how media never portrays the story as it was interviewed, media always searches for the dramatical pitch [1])
The first is that of the Brogramming meme. The definition at Urban Dictionary is a joke in itself. It's a joke accept it, don't accept it. No developer in their right mind goes around proclaiming that they are a brogrammer and if they are saying that they are serious (like some say in the case of Facebook and Zynga) you are being deceived [2].
There is a second definition which that I think everyone clumps with this meme and that is of the asshole/douchebag/sexist employee. He is everywhere. Not just in software development. These individuals are the ones making the majority of sexist comments, makes sexist jokes while a female employee is in a cubicle nearby, trying to hit on female coworkers during work hours and going to bars every night. They have existed long before any reference to Brogramming.
Now, I will say this. It was not smart of this individual to try advertise the meme to the SfGate readership. Just based on the prefix "bro" alone will bring about perception of sexism even if the original intent was not to be.
The first is that of the Brogramming meme. The definition at Urban Dictionary is a joke in itself. It's a joke accept it, don't accept it. No developer in their right mind goes around proclaiming that they are a brogrammer and if they are saying that they are serious (like some say in the case of Facebook and Zynga) you are being deceived [2].
There is a second definition which that I think everyone clumps with this meme and that is of the asshole/douchebag/sexist employee. He is everywhere. Not just in software development. These individuals are the ones making the majority of sexist comments, makes sexist jokes while a female employee is in a cubicle nearby, trying to hit on female coworkers during work hours and going to bars every night. They have existed long before any reference to Brogramming.
Now, I will say this. It was not smart of this individual to try advertise the meme to the SfGate readership. Just based on the prefix "bro" alone will bring about perception of sexism even if the original intent was not to be.
[1]: http://www.facebook.com/ariadoss/posts/305742279480205 [2]: http://www.facebook.com/getwiththebrogram/posts/373108606051...