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I'm curious on what keeps the prices for these products so high. You'd think with the kind of competition this industry has (all providing the same type of functionality, kinda), you'd see more of a race to the bottom. But when you go to quote, you start seeing a really bizarre pattern where it's almost the same price per feature across the board. I'm not saying it's price fixing, but something's not right here.


My sense is "you get what you pay for" logic applies here and naturally the vendors will exploit this. I also imagine the internal negotiation between whoever wants to purchase the software and the bean counters inevitably includes "sure it's a lot, but how much would a data breach cost us?"


If you’re selling snake oil you don’t want your oil cheaper than others’ or it’s obviously snake oil.

So you end up all on a line (costing more would be ridiculous, of course).


We prefer to target F1000/enterprise markets. The ACV is quite high and VCs often require this.

Channel sales/VARs is used to target much more price conscious buyers


fear




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