Sizing > Realistically, the seat fits average kids up to 3 years. At the 95% percentile on height most kids will outgrow a rear-facing car seat at 18 months (the growth of the torso is the limiting factor). From a labeling perspective we have to be careful, though, because the US regs on sizing are really terrible. Keep in mind the regs were written in the 1970s when we were still teaching Americans to wear seat belts. So there are 2 "options" in the US regs: 22 lbs 12-month test dummy, and 39 lbs 3-yr old test dummy. Lots of manufacturers claim their seats fit the 39 lbs mark, but they squash the test dummy's legs into an unrealistic position for a child (passes the test by the letter of the law, but misses the spirit of the law). Basically, we designed this seat to fit kids until they are ready for a front-facing seat.
Pricing > It isn't for everyone. The Kioma seat is like a Maserati, but some people prefer a Ford Taurus. We have to charge a price to cover our production and design costs, and there is a quantitative and qualitative difference in the materials and performance of a Kioma car seat.
Perhaps not the best brand to invoke for a product where reliability is paramount. If you want to convey both luxury and reliability I'd go with Lexus (fancy Toyota).
Pricing > It isn't for everyone. The Kioma seat is like a Maserati, but some people prefer a Ford Taurus. We have to charge a price to cover our production and design costs, and there is a quantitative and qualitative difference in the materials and performance of a Kioma car seat.