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in the 90's one search engine after another went this way. Each new engine worked for a while then advertisers started to game it and it gradually became useless.

It actually impressive that google has managed to avoid this flaw for so long.

The only thing I am not sure of is have advertisers finally found ways to game the system or is google doing it to themselves having forgotten why we all started using it in the first place.

I reckon that chat GPT will end up like the Douglas Adams HHGTG dystopian elevators at some point too :)




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