In a large org, this guy would work with people so high up the food chain that the average IC will never see or talk to. As one of the latter, I've seen a lot of meaningless initiatives spawned by executive-level advice or "coaching" like this. Here's an "Employees are our top priority" poster or "Pick a $20 gift certificate to your favorite national chain store from the company we hired to run the program."
Despair.com nailed it: "If a pretty poster and a cute saying are all it takes to motivate you, you probably have a very easy job. The kind robots will be doing soon."[0]