obviously google adwords. remarketing pixels are good. adsense blew away a ton o... | Hacker News

Hacker News new | past | comments | ask | show | jobs | submit

login

davmar on March 1, 2012 | parent | context | favorite | on: How Not To Sell Software in 2012

obviously google adwords. remarketing pixels are good. adsense blew away a ton of cash with few results.

but check out other directory listings. www.capterra.com is HUGE for us. our conversion rates there are about 12% (!!!!). organic conversion rates are about 2.5%. which is much more reasonable. but we spend a lot of $$$$ with them.

edit: a conversion for us is a lead.

jules on March 1, 2012 [–]

What do you mean by adwords and adsense? AFAIK adwords is the advertiser's side of the coin and adsense is the content publisher's side of the coin.

Consider applying for YC's Spring batch! Applications are open till Feb 11.
Guidelines | FAQ | Lists | API | Security | Legal | Apply to YC | Contact