Apples design secret is it's almost omnipotent vertical integration.
Not to take anything away from Ives who is an amazing designer.
But he would not be doing the things he's been doing in another company. It simply wouldn't be possible because other companies assemble components. And that is why no one is able to make better products than apple are when looked form a holistic point of view.
Not to take anything away from Ives who is an amazing designer.
But he would not be doing the things he's been doing in another company. It simply wouldn't be possible because other companies assemble components. And that is why no one is able to make better products than apple are when looked form a holistic point of view.