How can this days be properly anonymized? Even just knowing where a car is parked every night narrowed it down a good bit in most areas, combiner that with where its parked during work hours and you're almost certainly anonymized.
And yes, the analytics do track vehicle identifiers aren't truly anonymous. Many of the services Onstar offers, for example, wouldn't be possible without taking via unique identifier. The same goes for any vehicle that offers 4G/5G, mobile apps, remote unlocking, etc.
I agree with this, and I think it's analogous to the 2021 Catholic Grindr tracking saga [0].
It would be difficult to keep this type of data safe (in the sense of not allowing someone to use it to exploit a private person) without all the exigencies of "running a business" in 2023. Once you add those considerations, it seems impossible.
Even if GP is correct and companies all anonymize the data before analysis (which I absolutely do not believe), I am still concerned with:
1) Sale to outside parties including government,
2) Rogue employee with a grudge or a side business,
3) Data breach,
4) Internal policy change (juice revenue with DTC marketing?)
And yes, the analytics do track vehicle identifiers aren't truly anonymous. Many of the services Onstar offers, for example, wouldn't be possible without taking via unique identifier. The same goes for any vehicle that offers 4G/5G, mobile apps, remote unlocking, etc.