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Funny, I just encountered the same experience.

I cancelled Prime after 12 continuous years of subscribing. I placed my first Amazon order a few days ago sans-Prime and was amazed at the blatant dark patterns put in place to get me to sign up again. When I finally got to the checkout page, I had to manually change the shipping for each item from $5.99 standard shipping to free shipping (because I hit the $25 threshold).

A few hours later, I get a solicitation for Amazon Music (not sure if I would have gotten this if I was a Prime subscriber).

Then the next day I got an email saying "Your package is arriving earlier than we previously expected"... the same as Prime 2-day shipping. Maybe it's logistically easier to just ship 2-day instead of holding on to inventory?

I thought cancelling Prime would have been difficult (especially with Prime only discounts at Whole Foods), but finding alternatives to Amazon and Whole Foods has been easy. I guess it's no wonder Amazon tries to push it so hard because it's relatively easy to live without.




> "When I finally got to the checkout page, I had to manually change the shipping for each item from $5.99 standard shipping to free shipping (because I hit the $25 threshold)."

Exactly this: https://imgur.com/a/Xi4ZO3i.

Notice how I am being told that I'm "saving $5.99 if I enroll in Prime", and the default selection is the $5.99 delivery option, however I qualify for free shipping. Further, this free shipping option changes location between purchases, making it even more confusing for customers to not be unnecessarily overcharged.




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