Yes. And just like you’re implying, it has nothing to do with the beer quality itself (which might even be better now that they’re owned by Sapporo [1]) but some other criteria like “being cool”.
[1] Note that I said “might be better [quality]…” Without knowing the details of how Anchor beer is made specifically, corporate ownership can bring more resources and remove barriers, enabling “more, better” or it can exploit a trusted brand by using it to sell a lower quality product until consumers catch on. My bet would be that Sapporo is doing the former.
[1] Note that I said “might be better [quality]…” Without knowing the details of how Anchor beer is made specifically, corporate ownership can bring more resources and remove barriers, enabling “more, better” or it can exploit a trusted brand by using it to sell a lower quality product until consumers catch on. My bet would be that Sapporo is doing the former.