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> If it was it wouldn't be preaching to the choir.

I'm not so sure it is. I think the target audience here are people who have already been desiring to break the cycle and might be currently more receptive to long-form content. A lot of people I know have been expressing the feeling this talks about lately, mostly due to the impending downfall of Reddit (how many people have said something along the lines of "i'm glad it's going away, that's one less thing to mindlessly scroll")




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