On: Forget the influencers. Here come the ‘deinfluence...

[blitzar]

> What is deinfluencing? Deinfluencing is an emerging social media trend that discourages consumers from buying certain products that the deinfluencer has found to be indulgent, ineffective or not worth the money.

Here I was thinking nothing could be worse than influencer culture ...

[ramraj07 → blitzar]

What’s wrong? How is this worse than influencer culture? At its worst it’s as bad. But it actually can be better. There’s nothing wrong with everyone buying less crap they don’t need.

[actionfromafar → ramraj07]

I would assume the deinfluencer would not strictly keep to bad products. Given influencers don't only peddle good products.

[meinheld111 → actionfromafar]

True. I can totally see this going the way of „denunciation as a service „

[senectus1 → ramraj07]

would the lauded coffeezilla be an example of this?

If so I'm down with it.

[PedroBatista → blitzar]

Brand short-sellers, but way worse?