I feel like you need both people. The people who scratch a unique song onto a CD that only plays on one random CD player 2% of the time, and then the people who optimize that one song to play on 100% of devices while your upside down and underwater.
Make the cool QR code first, then get it to work everywhere when you actually made something cool.
Make the cool QR code first, then get it to work everywhere when you actually made something cool.