According to [1], Reddit has 52 million daily active users (and 430 monthly users), while according to [2] the Reddit app has 17 million daily active users. Both numbers are from 2021. So only about a third of DAUs would be using the Reddit app. Apollo has 50,000 yearly subscribers, so is probably more on the negligible side.
> Apollo has 50,000 yearly subscribers, so is probably more on the negligible side overall.
Note this figure does not include free users, nor the users of the plethora of other clients... But regardless
Clearly, Reddit has deemed 3rd party clients pose a huge cost to their platform, otherwise they wouldn't charge through the roof. IMO, all these numbers are meaningless given this fact.
I’m not sure what Reddit’s rationale is here. Third-party app users are less than 1% (can’t find the link where I read this). The most plausible explanation is that they want to get rid of a potential future threat, because I don’t believe that current third-party usage constitutes any substantial loss. Otherwise buying out Apollo as mentioned in TFA should have been an easy decision.
Wouldn’t an ad support guideline be enough for third party apps to continue coexisting with the official Reddit app?
Call it that, or sdk. But if ad based revenue is so important for Reddit, getting Apollo and the rest to properly display and track ads is imho a no brainer and would totally solve the issue at hand.
As I said maybe I am too naive, and I only see part of the picture.
[1] https://www.businessofapps.com/data/reddit-statistics/
[2] https://www.statista.com/statistics/1255714/reddit-app-dau-w...