10 million for Apollo is also a fucking steal. I mean fire your mobile team and buy Apollo for 10 million? WTF why is that not the obvious play here...
The problem as other stated is that a) Reddit doesn't think Apollo moves the needle on users (I disagree but whatever) b) Apollo users wouldn't want the value extraction that management wants to implement.
Yes, $10M is a fantastically low price even if they throw it away in a year.