Tesla are targeting the customers willing to spend upwards of 50k on a car. The other people selling electric cars are targeting the people who would normally spend less than 20k on a car. An electric car is the features of a small city car, but not the price. There's something to be said for targeting both sets of potential customers.
That's what I'm saying. You can't assume that you can cater to the market just by making a city car, because you can't price it like a city car.
The two markets for electric cars are people who want a city car but could afford more, and the people who specifically want an expensive car. Tesla is serving an important segment of the market by embracing the fact that electic cars are expensive.
The leaf is targetting people who would normally spend less than 20k on a car. However the leaf isn't hitting that price point.
Tesla targets people who spend more than 50k on a car, and hence aren't too worried about the price point of the Tesla. Rather they want things like performance and luxury.
