There are now thousands of video which use this content, and the copyright holder Constantin Films chooses to not strictly enforce its copyright, due to the publicity the movie itself gets from these parody videos.
Youtube asked us to sign a declaration stating that we are using this content in a totally different context, under fair use rules, this is allowed. So like thousands of other Hitler reacts videos, we hope we are in clear.
Firstly the other videos are non-commercial parodies, whereas your video is a promotional video for commercial purposes.
Also even if Constantin Films does not enforce it's copyright, you are still breaching their copyright. Constantin Films have previously enforced the copyright on this video, and a quick check of Wikipedia shows there was a report yesterday that they have started doing so again.
You're actively and obviously breaking copyright laws.
Agreed. If Constantin Films take us to the courts, then we will have a very slim chance of winning, just as every other video creator. They can enforce their copyright if they want, and make it stand in a court of law, with all the resources they have. About commercial usage, we believe we are just sharing our view on the Indian E-Commerce and ReCommerce industry through a humorous take. So whether this is a commercial/promotional video or not, is something, I believe, we can agree to disagree.
So by admission of your own guilt, you are:
A) Stealing copywritten material, and
B) Don't care
Also, just fyi, jumping on a joke that is many years old, doing a pretty poor job of repeating it, then dedicating an entire PR move to pointing at said joke and explaining to everyone how witty it is just comes across as sad.
Also, you should give some thought to your company's reputation...
Now you've ripped off another company's copyrighted material; I think you're running an immoral company, with total disregard for the law. Your company is one I wouldn't want to do business with.
Only recently a startup, Curebit, ripped off 37 Signals; and they got lots of damaging media attention because of it.
