Yes, I think the question might better be phrased, "Why is Kickstarter showing me all the projects with good videos?", in which case the answer is self-evident.
Assuming the question is "Why is Kickstarter showing me all the projects with good videos?"
The answer is simple. People respond to them. There's a good reason why companies spend hundreds of thousands of dollars a year creating advertisements.
My question is, given the importance of a good pitch video, why aren't more people making them?
As I've stated in my comments, there really isn't any good excuse not to.
If you own an iPhone you have access to better video than we were shooting just a handful of years ago on projects with budgets upwards of $100,000.
I think the issue is that many people don't recognize the importance of putting some effort into their pitch video. They see their video as an afterthought, when in fact, it's quite possibly their most important asset to a successful fundraising campaign.
A bulk of our business in editing was doing pitch videos for ad agencies. When landing a job means you're bringing in millions of dollars to your agency, spending $80,000 on a pitch video seems like chump change.
Granted, many Kickstarters aren't working on that level, but the principles are the same. If spending a few hundred bucks and some time could land you the funding for your dream project, would that be worth it to you?
