I like how Wolfram is actually hacking with LLMs instead of giving uninformed or minimally informed diatribes about them like most of the other pundits. I mean he did that a little bit too, but at least he is also doing some interesting things like this one.
Instead of bashing new tech, he's using it to promote his products. Makes sense. If the other pundits had products that could benefit from this tide, they'd be doing the same, why not