On: Following UK antitrust order, Meta sells Giphy to ...

[ghaff]

I think there are a couple answers:

- Quality is still pretty big. And if I have to spend hours prompt engineering, is it really a win?

- That said, there is some copyright murkiness and I probably wouldn't use generative AI in a marketing campaign as a large company. A lot of more incidental use like conference presentations, I wouldn't worry too much.

[echelon → ghaff]

Coca Cola already used Stable Diffusion in a big ad. (Most of it is still digital artists, but it's getting into the workflow.)

https://analyticsdrift.com/coca-colas-generative-ai-advertis...

Coca Cola is also getting in on UGC GenAI and trying to engage customers in participating.

GenAI in ads is going to be huge.

[ghaff → echelon]

For the near-term getting into the workflow is probably the key term. I'm hopeless with drawing but, for someone skilled with Photoshop and art generally, I can absolutely see getting generative AI output and then spending some time manipulating especially with all the new Photoshop ML tools.