On: The $40M bet that made South Korea a food and cultural power

[umanwizard]

I can assure you that sushi was not weird to most Americans 10 years ago. Maybe 40 years.

[opportune → umanwizard]

It was not weird to urban yuppies but it has made tremendous inroads in the middle-aged suburban/middle-America demographic.

I come from a mid sized city in a less developed part of the US and sushi is much more available there now than 10 years ago. And yes 10 years ago most people 35+ in that area found it strange

[umanwizard → opportune]

Okay, I don’t disagree. But “most people 35+ in less-developed parts of the US” is not the same as “most Americans”.

[opportune → umanwizard]

I think literally speaking it is most Americans. By less developed I don't mean rural, just not a major city like LA or NYC.