Techbro8615's comment is a reference/verbatim transcript to the opening bit of American Psycho (the movie): A psychotic yuppie internalizes self-care marketing to such an extent that their life turns into an infomercial. The satire is as biting now as in the 1990s, hence the cult status of the movie/book.
Edit: this reference is as obligatory here on this topic as an XKCD reference for other topics.
Edit: this reference is as obligatory here on this topic as an XKCD reference for other topics.