This statement doesn't make a lot of sense to me - even if it's "intuitive", there should still be objective criteria one can use to reason out whether or not raising money is a good idea. In fact, I would hope that most people wouldn't just follow their gut on such an important decision - even if the answer seems obvious, something like fundraising is worth investigating closely and carefully.
Moreover, there are definitely some situations where people will be unsure what to do; and in those cases, knowing that the decisions "should" be intuitive is of no help whatsoever.
In fact, I would hope that most people wouldn't just follow their gut on such an important decision - even if the answer seems obvious, something like fundraising is worth investigating closely and carefully.
False dichotomy. These things are not mutually exclusive. Absolutely, you should investigate closely and carefully; but the final decision will come from your gut. It has to, because it's ultimately a question of what kind of company you want to build.
Moreover, there are definitely some situations where people will be unsure what to do; and in those cases, knowing that the decisions "should" be intuitive is of no help whatsoever.