Assume for a second he's right, that picture quality is the current primary factor in purchasing a TV (I disagree but thats not the point here).
What Apple has always been able to do is change "what is important" in consumers minds (a phone isn't just for calls, its for apps) - and thats what Samsung needs to be afraid of.
My prediction is that exactly this will happen. Of course TVs will get apps, etc that come with iOS territory. The real game changer will be the remote. No TV manufacturer really cares about the remote. They have been following the same formula for as long as remotes have existed. If my guess is correct about Apple, a year from now TVs will be judged by their remote "experience" and not their picture quality. It will be an amazing shift to watch.
Agreed wholeheartedly. Before the iPhone, the telephone industry, cell phone manufacturers and carriers thought that size and call quality were the primary factors in purchasing a cell phone.. Enter the first iPhone in 2007 with abysmal call quality, the paradigm shift in the industry thereafter, and the rest.. is history.
What Apple has always been able to do is change "what is important" in consumers minds (a phone isn't just for calls, its for apps) - and thats what Samsung needs to be afraid of.