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I was shocked the last time I used Google without an adblocker. The first 4-5 search results were ads. I had to scroll to get to the first actual result. There also seems to be less effort to distinguish ads from regular links.

I wonder which genius adsense manager thought "hey we could double our revenue if we show 4 ads instead of 2, user experience be damned".




I find it darkly amusing that the first five ad results are usually the same as the first five “natural” results. Which I click on depends on if if I hate them more than google.


Lol yup! "Should I make this company pay 25 cents to Google?"


> There also seems to be less effort to distinguish ads from regular links

That is a good thing, isn't it?


I misunderstood.

Obviously the “effort” is in the opposite direction




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