I was shocked the last time I used Google without an adblocker. The first 4-5 search results were ads. I had to scroll to get to the first actual result. There also seems to be less effort to distinguish ads from regular links.
I wonder which genius adsense manager thought "hey we could double our revenue if we show 4 ads instead of 2, user experience be damned".
I find it darkly amusing that the first five ad results are usually the same as the first five “natural” results. Which I click on depends on if if I hate them more than google.
I wonder which genius adsense manager thought "hey we could double our revenue if we show 4 ads instead of 2, user experience be damned".