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Emotional investment is overrated.

The reason this endeavor didn't work is:

1. foreigners living in Tokyo (I lived in tokyo for a year; hugely distracting, hardly an epicenter of web software innovation)

2. trying to build 3 apps while doing consulting work (no focus)

3. the author was a dick to his only employee (wtf? why?)




4. not much effort spent figuring out what market they were going after or what problem they were solving


Maybe, but they were doing something right: one site had 7,000 users after 2 months.

It seems their real problem was impatient investors.




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