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There is something a lot more clever about this than you realise. By offering you the convenience of sending it to you via email they are collecting your address. Great way to gather conversion information and market to people who have never downloaded their app.


>By offering you the convenience of sending it to you via email they are collecting your address. "

That's a great point, and the more I think about it while also considering about the noted sponsor for the post, SwellPath, whose stated purpose is to, "[...] merge measurement and performance-led marketing to make digital campaigns actionable and accountable," the more I wonder at how careless people are with their email addresses and other personal information.

Convenience is quite seductive, and even utilizing Occam's Razor I can't fathom a respectable position for one to espouse the ideas same as this post.

Disclaimer: I could easily be accused of tinfoil-hat-syndrome, so I apologize if I offend(ed) you.




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