Clearly produced by undergrads. What they don't realize (and why this mag was doomed) is that out in the real world, the more successful the alumni, the less they're defined by having gone to Harvard. The kind of rah-rah alumni who'd be interested in all these inside jokes are the ones who peaked in college, and who thus (if their selection algorithm was correct) didn't get sent copies.
If they'd sent this to the 50,000 least successful alumni, but told them they were sending it to the 50,000 most successful, they'd have probably had a very active readership.
If they'd sent this to the 50,000 least successful alumni, but told them they were sending it to the 50,000 most successful, they'd have probably had a very active readership.