I was curious to find out a few years ago that a friend of a friend worked for an agency that frequently worked with KFC. They seemingly got paid to just paly pranks and create buzz online; I suppose if it works, it works.
It would be surprising if the author at Eater.com isn't involved in this promotion. I doubt they really think this is different from the other cited KFC publicity stunts.
It would be surprising if the author at Eater.com isn't involved in this promotion. I doubt they really think this is different from the other cited KFC publicity stunts.