Ultimately I think the private sector pay has risen by about 4-5% annualised so maybe that's where they got that pricing.
Companies always prefer to offer sales and discounts rather than lower prices.
Same with antivirus companies who's model runs on let's hope they forgot renewal will be 10x the price!
This all relies on consumers not switching accounts constantly to the cheaper good-enough good.
Ultimately I think the private sector pay has risen by about 4-5% annualised so maybe that's where they got that pricing.
Companies always prefer to offer sales and discounts rather than lower prices.
Same with antivirus companies who's model runs on let's hope they forgot renewal will be 10x the price!
This all relies on consumers not switching accounts constantly to the cheaper good-enough good.