> A startup is simply a company designed to grow at an exceptionally high rate
From the perspective of a VC, I can certainly understand why you believe that. However, not all new businesses are geared toward VCs. I was never interested in outside funding. I am now running my second profitable business. I never once considered rapid growth as something that is even desirable, nevermind something I designed the business around. My goals have always been sustainability and profitability.
There are many, many types of ventures out there, with a very disparate set of goals.
I think "startup" has a pretty well established meaning at this point. Whether or not the meaning was hijacked, as claimed, I agree with the article - it would be useful to have a new name for businesses that are not designed to grow as quickly as a VC-funded startup.
From the perspective of a VC, I can certainly understand why you believe that. However, not all new businesses are geared toward VCs. I was never interested in outside funding. I am now running my second profitable business. I never once considered rapid growth as something that is even desirable, nevermind something I designed the business around. My goals have always been sustainability and profitability.
There are many, many types of ventures out there, with a very disparate set of goals.