As Netflix says, they end up with more subscribers at the end of the day. I'm sure all these services will follow suit once they reach some point of growth, or rather a halt to growth. It's kind of crazy they've let it go on this long. It's weird people actually have the gall to complain about this move like they feel they deserve to get things for free. Either you pay for the service and password-sharing doesn't affect you, or you freeload off someone else and you're getting it for free. Either way, there's not much reason to complain
It was part of the business model. I've certainly kept my subscription longer because family was using it, so they've gotten more money from me by allowing password sharing.
This is across four countries. They've already seen growth in Canada [1].
The math makes sense to me. If the average "sharer" shares with three people, they could lose 66% of the active users in the "sharing" population, before losing a single paying customer. Who knows what the average actually is [2].
