I think the part about the iPhone is a bit convoluted. The author wraps up the phone and the service, which are not the same thing.
A more accurate comparison would be the difference in the price of the iPhone service vs. previous service. This all assumes that you already have a cell phone, which I believe is a fair assumption.
A more accurate comparison would be the difference in the price of the iPhone service vs. previous service. This all assumes that you already have a cell phone, which I believe is a fair assumption.