Of course they are. I'm pretty evangelical about data privacy, and pretty much every layperson to which I've explained how much data companies like Snap and Meta have on them, they tend to be surprised and disturbed by the extent of it. It's abundantly clear to me that most people just don't grasp the extent of data collection that's happening. One of the most common misconceptions is that they'll think the only data that's collected is what they do in the app itself. Which is nonsense of course.
