AI is already way more important than VR. I have had a lot of people tell me that they are already making serious economically-impactful use of AI both personally and professionally, many others are the same.
The failure of Snapchat here is doing AI for the sake of AI.
My most successful use of AI so far was that Bard's answer was so useless that it made me realize the actual problem. Invoking Cunningham's Law isn't really a success on its own merit though.
What was the question and what did it answer? For me as a startup founder, it's cutting down my coding time to 1/4 of what it would have been, since I can ask ChatGPT clarifying questions and ask it for direct code examples.
The failure of Snapchat here is doing AI for the sake of AI.