One can fuel a lot of user engagement by scraping the address book and notifying users every time one of their contacts signs up.
The "Beluga" app did this, without user permission or warning, and it boomed ahead of competition that did not. "Kik" did something similar. "Industry best practice" indeed.
Sadly, it's a winning strategy, and will continue to be until someone fixes the rules of the game.
The "Beluga" app did this, without user permission or warning, and it boomed ahead of competition that did not. "Kik" did something similar. "Industry best practice" indeed.
Sadly, it's a winning strategy, and will continue to be until someone fixes the rules of the game.